THE CHALLENGES OF CROSS DEVICE ATTRIBUTION IN PERFORMANCE MARKETING

How to Minimize Mobile App Churn With Efficiency Marketing Software ApplicationApplication churn is an essential company metric that gauges the percentage of individuals that stop utilizing an application in a given timeframe. A high price of spin can be a warning sign that individuals are wearying and turning to competitor applications.

The Role of Press Notifications in Mobile Efficiency MarketingAs a strictly permission-based medium, press messages are exceptionally powerful and need to be tailored to certain individual teams. Personalization is the key to effective push advertising and can substantially boost response rates, especially during onboarding.